Pricing

One ecosystem.
Five tiers.

From a free public-signal scan to a private managed intelligence engagement — Persona meets you at the altitude your reputation requires.

Tier I

Signal Scan

Instant public signal snapshot. Viral acquisition front door.

$0/ forever
  • Instant public signal snapshot
  • Trust teaser
  • Authority teaser
  • Differentiation teaser
  • Benchmark teaser
Start free scan
No credit card · 3 minutes
Tier II · Most operators start hereRecommended

Persona Pro

Self reputation intelligence for professionals, founders, consultants, executives and creators.

$29/ month
  • Full analysis
  • Perception gap diagnostic
  • Strategic action plans
  • AI narrative copilot
  • Continuous monitoring
  • Reputation alerts
  • Report history
7-day trial · Cancel anytime
Tier III · For public personalities

Persona Creator

Premium reputation intelligence for public personalities and the people who represent them.

$79/ month
  • Everything in Persona Pro
  • Sponsorship readiness scoring
  • Brand fit optimization
  • Controversy monitoring
  • Audience trust tracking
  • Reputation volatility alerts
  • PR signal monitoring
  • Partnership dossier generation
Influencers · Creators · Talent managers
Tier V · Persona Intelligence Desk
Managed · By introduction

Persona Intelligence Desk.

Managed, human-led reputation intelligence for organizations evaluating public-facing partnerships, ambassadors, executives and spokespeople. A small number of engagements, every quarter.

Private · No public pricing · NDA on request
  • IShortlist intelligence
  • IIReputation risk screening
  • IIIBrand fit analysis
  • IVPublic trust assessment
  • VOngoing monitoring & recommendations
Tier IV · Persona Intel · Reputation Intelligence

Decision intelligence for higher-stakes choices.

Evaluate public-facing reputation signals before partnerships, hires, endorsements, collaborations, or strategic commitments.

Agencies·Brands·PR firms·Sponsorship·Talent·Investors·Executive search
Intel Starter

For occasional reputation reviews.

$99one-time
  • 5 reputation intelligence scans
  • Executive decision summaries
  • Risk flags
  • Trust + fit analysis
  • Downloadable reports
Intel AgencyMost teams

For teams making frequent public-facing decisions.

$399/ month
  • 25 reputation scans per month
  • Saved intelligence history
  • Reusable evaluation workflows
  • Team dashboard
  • Exportable reports
  • Priority analysis
Intel Enterprise

For organizations with ongoing reputation decision needs.

Customtailored engagement
  • Unlimited or custom scan volumes
  • Multi-seat access
  • Shared dashboards
  • Custom workflows
  • Strategic intelligence support
  • Enterprise reporting
Enterprise-grade · Built for organizationsDistinct from Persona Pro · For decisions about others, not yourself
Across every tier

What every plan includes.

Persona Index gap diagnostic
Sora · Manrope editorial reading experience
Private session — never sold or shared
Calibrated to your role, audience and market
FAQ

Considered questions.

Persona is a serious instrument. If you need more before committing, write to team@persona.app.

Is the free Signal Scan really useful?+

Yes. Signal Scan gives you a calibrated read on your current public perception across authority, trust, differentiation and benchmark — using the same diagnostic engine paid tiers use, with reduced depth and no monitoring.

What changes when I move to Pro?+

Pro unlocks the full analysis, the perception gap diagnostic, strategic action plans, the AI narrative copilot, continuous monitoring, alerts and report history. It is built for one operator managing their own positioning.

Who is Persona Creator for?+

Influencers, creators, public personalities and the talent managers who represent them. Creator adds sponsorship readiness, brand fit optimization, controversy and PR monitoring, audience trust tracking, volatility alerts and partnership dossier generation.

What is Persona Intel?+

Intel is for organizations evaluating other people — brands, agencies, PR firms, sponsorship teams, executive search. It comes in Starter, Agency and Enterprise. It is distinct from Pro and Creator, which are for evaluating yourself.

Why is the Intelligence Desk priced privately?+

The Desk is a managed, human-led intelligence service. Scope, cadence and intensity vary by engagement, and pricing is discussed in private consultation. Engagement is by mutual fit, not by checkout.

Can I combine tiers?+

Yes. Operators often start on Pro, upgrade to Creator as their public surface grows, and bring in Intel or the Desk when their organization needs to evaluate others at scale.

Begin where you are.

Every Persona engagement begins with the same first question: what does the market currently believe about you?

Run my free Signal Scan