Trust · Responsible AI

Responsible AI Use

Persona is built for strategic decisions and designed for responsible use. These principles govern how the product is engineered and how it is intended to be used.

Public signals only

Persona analyzes publicly available signals and reputation indicators. The product is not built to access private accounts, private records, or any information that would require breaching reasonable expectations of privacy.

No invasive monitoring

Persona is not a surveillance product. Persona does not perform invasive monitoring, covert data collection, background investigations, or anything that would qualify as private intelligence.

Interpretive, not factual

Persona provides interpretive intelligence signals based on AI analysis of public information. Persona does not guarantee factual certainty. Scores, risk flags, and decision-fit assessments are directional inputs — not verdicts.

Human judgment required

Persona supports strategic decision-making. It should not replace human judgment, qualified due diligence, or legally required review processes. Any decision with material consequence to an individual — employment, contracts, endorsements — must remain a human decision.

Consent-safe language

Persona uses consent-safe product language: public signals, trust indicators, reputation intelligence, decision support. Persona deliberately avoids background-check, private-investigation, hidden-secrets, or surveillance framing — because that is not what the product is.

Report responsible-use concerns

If you believe Persona is being misused, contact trust@persona.app.